Saturday, February 5, 2011

ICICI Pru Life signs Amitabh Bachchan as brand ambassador

ICICI Pru Life signs Amitabh Bachchan as brand ambassador
ICICI Prudential Life Insurance has signed Amitabh Bachchan as its brand ambassador. "Amitabh Bachchan will feature in a series of ads which will be part of a 360-degree multimedia campaign, encompassing print, electronic and online media," ICICI Pru said in a statement.
"ICICI Prudential has always partnered with people to enable them to achieve their long-term financial goals. We continue to focus on supporting consumers to achieve their life's goals," ICICI Pru Life Executive Director Madhivanan Balakrishnan said.
Bachchan said, "I see life insurance as a product which offers that same feeling of reassurance to people who opt for it." Private sector ICICI Prudential Life Insurance company is a joint venture between ICICI Bank and Prudential Plc.
Boman Irani is brand ambassador for Kent RO
Water purifier company Kent RO Systems has signed Boman Irani as the new brand ambassador for its new product, Kent Tap Guard.
In his new role of Kent Tap Guard's brand ambassador, Boman Irani joins a well-known list of Kent Ro's brand ambassador's who over the years have included people like Hema Malini, Esha Deol and Ashana Deol.
Mahesh Gupta, chairman, Kent RO Systems said,“ Boman Irani represents the core values of the Kent RO brand. His personality goes with the brand's reputation. He has the same kind of energy that our brand has. And as the brand face of Kent Tap Guard, he will reinforce the communication of Kent Tap Guard's core brand values to our customers and his fans around the country. We are sure that his association with Kent RO will be well-appreciated by our customers.”
... contd.
Source: indianexpress


  1. Wise move by ICICI Prudential Life Ins. Co

    Amitabh & his loyal band of fans will help increase the biz & enhance recognition.

    Best wishes !

  2. hi big b, mai bhi aapka ek chhota sa shubhchintak hu.


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