Wednesday, January 19, 2011

Amitabh Bachchan, who has been the brand ambassador for IIFA since 2000


Amitabh Bachchan, who has been the brand ambassador for IIFA since 2000, is no more associated with it.

Amitabh Bachchan signs for two more seasons of KBC

 Amitabh signs for two more seasons of 'KBC'  


New Delhi, Jan 19 (IANS) Bollywood megastar Amitabh Bachchan, who made a roaring comeback to the small screen with the fourth season of the game show "Kaun Banega Crorepati" on Sony Entertainment Television last year, has been signed on for the next two seasons as well.
"Sony and I have signed on for KBC for the next two seasons... your blessings and encouragement needed in abundance!" Amitabh posted on his Twitter page.

"Kaun Banega Crorepati", the Indian version of internationally popular show "Who Wants To Be A Millionaire?", was first launched in 2000 on STAR Plus with Amitabh as the host. The show returned for its second season in 2005 once again with Amitabh, but superstar Shah Rukh Khan was roped in as the host of its third season on STAR Plus.


Sony Entertainment Television brought back the show with Amitabh in 2010, and it recieved an overwhelming response, before it ended in December.

Now the channel is excited to carry forward their association.

"We have certainly tied up with Mr. Bachchan for the next two seasons of KBC. The next season will be on this year itself, but we have not planned when it will go on air," Ajit Thakur, executive vice president and business head, Sony Entertainment Television, told IANS.
News IANS & BS