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UTV Movies ties up with the multi-starrer ‘Aarakshan

UTV Movies ties up with the multi-starrer ‘Aarakshan India Infoline News Service / 17:40 , Aug 02, 2011

The ‘Aarakshan film festival’ has been designed keeping in mind the values that are portrayed by each character in the film

It’s time for some high voltage entertainment with the ‘Aarakshan film festival’ on UTV Movies, as the channel associates with the much awaited socio-political drama. Taking forward the essence of the film Aarakshan, the channel presents a 5 day festival showcasing super hit movies featuring the stars of the film from 8th to 12th August every evening at 4pm. The festival will feature the cast of the film through handpicked movies which depict the values represented by the stars in Aarakshan. Amitabh Bachchan who stands for family values will be seen in Bhootnath – a family entertainer, Saif Ali Khan and Deepika Padukone who bring out the spirit of love will be seen in Qurbaan and Chandni Chowk to China respectively. Prateik Babbar starrer Jaane Tu Ya Jane Ya will portray the values of friendship and Manoj Bajpai’s Shool will depict greed prevalent in the bureaucratic system. The ‘Aarakshan film festival’ takes forward the proposition of Jeeyo festivals which associate with popular celebrities and soon to release movies through dedicated film festivals. The channel has earlier celebrated eight Jeeyo Festivals around superstars like Aamir Khan, Salman Khan, Akshay Kumar, Abhishek Bachchan and recently also tied up with blockbusters like Double Dhamaal and Zindagi Na Milegi Dobara to showcase festivals featuring the actors of the films . The festival will be promoted through integrated promos on-air, mailers, social media and ambient branding in multiplexes. Speaking on the association, Kunal Mukherjee, Marketing Head, UTV Movies, “We are excited to be associated with the much awaited multi-starrer - Aarakshan. The ‘Aarakshan film festival’ has been designed keeping in mind the values that are portrayed by each character in the film and we are sure that our viewers will truly enjoy this special festival. Through Jeeyo festivals we have always associated with exciting titles bringing the best of entertainment to our viewers.”  News IIFL

I am now in a state of delirium ! The eyes are weakened, the body slumps and the brain refrains from any kind of positive act BigB

Patna , Bihar     Aug  3, 2011        Wed 10 : 45 PM

I am now in a state of delirium ! The eyes are weakened, the body slumps and the brain refrains from any kind of positive act. The fatigue has set in rather well. But … my connect with the Ef must remain pure pristine and punctual !

The multitudes in Patna, the fans and the crazy zeal of their affection. The roars of excitement all along the streets of the city, thousands upon thousands for hours lining streets and facilities. The heavy loaded cavalcade of security and state police. The traffic being stopped so we could move around swiftly - never a good thought with me. Its unfair to the people. But an enthusiastic administration does not take too many chances ..

A visit to the Cinepolis and the press conference, which I must add was conducted in the most civil and disciplined manner. And then invited over to the Chief Minister’s residence for tea, by Nitish Kumar. A simple and modest man and one that has gained the respect and admiration of all due to his hard work in bringing the state up to a standard which has gained immense praise.

Then off to my friend Subhash K Jha’s residence for dinner. Subhash, a columnist and journalist of great repute among the film industry and the acknowledgement of a long standing promise. The hospitality is warm and affectionate, the food different and typical of Bihar - litti chokha and all and the ‘dahi’ incredible !! But what is amazing is that even in the late hours of the night the masses of fans outside and around the house and spilling on to the maidan behind … simply unbelievable !! Their roars at each appearance on the balcony and their obstinacy to remain there till I leave shall long remain in my memory. Thank you Patna .. you have been a perfect host and have made a permanent place in my heart …

My eyes are burning with lack of sleep and the body slumps with exhaustion, so I must retire - have been saying that too often lately - for tomorrow the visit to Lucknow in U.P has been called off. The administration of the State has just denied us the permission to come to the city to promote the film Aarakshan. Unofficial reports from the police state that they have instructions to arrest us if we were to land in Lucknow … !!! So we respect the dictat of the system and fly instead to Delhi direct skipping Lucknow ..

It is strange to prevent us from coming into the city fearing a law and order situation, for the Censor Board has already given us a certificate for exhibition .. a bit strange do you not think ??

Anyway the idea is not to argue and fight with the system but to obey the law and their dictat. Period .

I shall be more lucid by the morrow .. shall have ample time to do so .. and so till then …

Amitabh Bachchan