Monday, August 30, 2010

Bachchan gets smitten bu appnu Gujarat

Bachchan gets smitten bu appnu Gujarat

Amitabh Bachchan gets smitten by Gujarat's beauty, while shooting for Gujarat State Tourism department, in order to promote Gujarat as a tourist destination. A family visit to Dhordo in Kutch in the month of December is a proof of the same.

 Yes, there seems to all possibilities that, the Bachchans, Amitabh, Abhishek, Aishwariya Rai and Jaya, are planning to pay a visit to the white land during 'Sharadotsav' in December.

As of now, Amitabh Bachchan will be visiting Saputara, for the third phase of his ad shoot for Gujarat Tourism. Sources in the state government said, "Out of seven ad films, which have time duration of 1 minute each, three films are already made and released, three films are under production and the last will be shot at Saputara, the only hill station of Gujarat located in the Dangs.

Inclusion of tourist destinations such as Rani ki Vav in Patan and Buddhist heritage site at Vadnagar are also being considered for the last ad shoot."

The official further said, "The state government will have to shell out nearly Rs 3 crore towards production of these ad films, which will be made by O&M advertising company. O&M will also be charging an additional amount of Rs 1.2 crore as fees for its creative consultancy."

However, despite the ongoing ad shoot of Amitabh Bachchan for Gujarat Tourism department, it is believed to be one of the lowest priced ad shoots. The reason is that, Bachchan is not charging a single penny as his fees. "Generally, he charges Rs 1 crore per day for ads.

However, having the country's most popular star, as a brand ambassador, could have cost the state government dearly. But the superstar refrained from charging a single penny as fee, to the state government, which is a great achievement on the part of Gujarat Government. Bachchan has already devoted 13 days for the ad shoot for Gujarat Tourism ," clarified Vipul Mitra, secretary for Gujarat Tourism department. 

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Keyword Amitabh Bachchan Shweta KBC Kaun Banega Crorepati

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