
  Amitabh Bachchan, the Shehanshah of bollywood who hosts the season three of  ‘Bigg Boss’ on Colors channel as Pop Philosopher, has already put the show on  top of the table with 11 million viewer tuning in on the first day  itself.
The iconic presence of Amitabh Bachchan has also ensured  the highest TVR of 3 for the show, which is far more than it was for season 2  hosted by sizzling hot sexy siren of bollywood Shilpa Shetty. In fact, Shilpa  could attract only the TVR of 1.5, which is only half of what the Bachchan  hosted show achieved on its first day.
Not only this, even the  much- hyped Akshay Kumar’s ‘Fear Factor’ could not manage such a huge viewer  ship on its inaugural day, despite of being one of the hottest bollywood stars  of the present generation. Even the presence of hot beauties like Claudia  Ciesla, Shamita Shetty, Sherlyn Chopra etc would have helped season 3.  
The buzz doing the rounds in the industry is that it was mere  presence of Amitabh Bachchan on the show that changed the dimension and reach of  the show. His comforting presence on the inaugural show was enough, not only for  the contestants, but also the viewers to get hooked to the channel. Big B’s  reference to his great poet father Dr Harivansh Rai Bachchan further enlightened  the atmosphere on the show.
Every participants—from gorgeous Poonam  Dhillon to Shamita Shetty, Sherlyn Chopra, Jaya Sawant(Rakhi Sawant’s mother)and  Raju Shrivastav—was overwhelmed by the  presence of living legend of bollywood  and related her or his experience of interaction with Big B before the  audience.
Insiders say that Big B is once again going  to repeat history by making Colors the top channel, leaving competitors like  Star Plus, Zee, NDTV Imagine and Sony far behind in the rat race, with his  presence on the television with ‘Bigg Boss 3’.
It may be recalled that  Amitabh Bachchan’s presence on Star Plus with ‘Kaun Banega Crorepati’ in year  2000 had not only made that channel top of the lot, but also changed the scale  and economy of television in India forever. This second appearance on Colors is  also going to do the same in coming months.
The grapevine has it that  earlier Salman Khan’s show ‘Dus Ka Dum’ had given Sony channel some hope of  getting close to Colors channel, and giving a tough fight in the near future.  But coming of Big B with ‘Bigg Boss 3’ has dashed all hopes of Sony and Star  Plus for a revival, and they will have to remain content with their subordinate  position to Colors channel for the time being.
News magnamags
No comments:
Post a Comment