Tanishq’s new campaign emphasises importance of 4C's
Also reiterates brand's commitment towards trust
Talking about his association with the brand, Mr. Amitabh Bachchan, said, “This campaign has helped me discover the finer details on buying diamonds besides giving me an opportunity to create awareness on this rarest and most beautiful form of the precious stone.” Adding the same line of thought Mrs. Jaya Bachchan, said “While working in this campaign I got to know that the genuinity of a diamond depends on the cut, clarity and carat of the diamond, irrespective of the size. It is important for each one of us to know these intricate details, especially if there are any inclusions or spots in them. Tanishq has brilliantly conveyed this message through the ad campaign”.
The campaign is scheduled to go on air in the mid week on April 2011.